According to the New York Times, 65% of all new business comes from referrals. That means on average, two-thirds of consumers make purchases because someone they know recommended a particular product or service.

Recent findings from Nielsen support the remarkable potential of referral marketing, observing that people are four times more likely to buy when referred by a friend. Strategic use of referral marketing allows professionals to tap into the power of consumer recommendations to achieve exceptional results.

New Business

65% of new business comes from referrals.


Customers are 4 times more likely to buy with referrals from friends.


Referral programs are among the least expensive marketing strategies.

Larger Contracts

Referred customers spend an average of 13.2% more than regular customers